AI-generated image of Abhishek Sharma and manager as a couple sparks personality rights battle in court

Indian cricketer Abhishek Sharma filed a suit in the Delhi High Court seeking protection of his personality rights against alleged defamatory AI-generated content circulating on social media. The content includes unauthorized use of his name, image, voice, and likeness, specifically portraying him in a relationship with his manager through AI-generated images. Justice Jyoti Singh postponed the case to July 9, citing discrepancies in the submitted material, including inaccessible URLs and a mix of paparazzi photos and AI-generated content. The court noted the challenge in distinguishing between content criticizing a personality and actual fake content, while Sharma's counsel argued that one post specifically depicted his manager as his girlfriend using AI.

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